The Devil’s in Their Details campaign brought together government and the private sector to advise investors to check thoroughly who they are dealing with before investing, the risks of not taking care when sharing their personal information online and of the simple steps they can take to avoid investment fraud.

Financial Fraud Action UK (FFA UK) teamed up with Action Fraud, the Financial Conduct Authority (FCA) and Get Safe Online to raise awareness amongst those at greatest risk of falling victim.

3427 ffa_devils_in_details_banner 2The main target audience for the campaign was 36-55 year old men who are recognised as one of the most confident and assertive segments of the population but are one of the most likely age groups to lose money to fraud.

This group are shown to take risks when investing, have the ability to invest large amounts and tend to act on impulse. This increases the likelihood of them becoming a victim and then when they do so they often feel a sense of shame that results in them not reporting the fraud.

The campaign featured an innovative video highlighting the risks a person faces if they don’t check details before they invest. You can see the video here.

Practical tips/advice:

  • Never give bank/personal details to anyone you don’t know. Always check the credentials of the company you’re dealing with.
  • Don’t agree to offers/deals straight away. Always insist on time to obtain independent/legal advice before making a decision.
  • If you get a call out of the blue, be wary; if in doubt don’t be polite, just hang up.
  • Don’t rely on glowing testimonials: find solid independent evidence of a company’s success.
  • Exercise considerable caution when investing your money especially in land, carbon credits, wine or jewels.
  • Make sure any sites you invest through are genuine as some business websites can be copied, cloned or redirected.
  • Don’t assume you’re covered if you’re hit by fraud. You could suffer significant loss to you, your family and your business.

Find out more about The Devil’s in Their Details campaign:


3427 ffa_devils_in_details_banner 3


If you suspect that you have been approached by fraudsters please tell the FCA using the reporting form.

You can also call the FCA Consumer Helpline on 0800 111 6768.

If you have lost money to investment fraud, you should report it to Action Fraud on 0300 123 2040 or online.